Startup bookkeeping

Startup Bookkeeping Services

Financials your next investor will not send back

Ottit's startup bookkeeping service gives SaaS and DTC startups accrual books from day one: revenue recognized under ASC 606, deferred revenue and accrued expenses tracked, payroll and equity-related entries booked, and monthly financials investors and lenders accept. Flat retainers from $595 a month cash basis or $995 accrual.

100+Shopify, Amazon and DTC brands
$1M–$95MAnnual revenue we serve
15thFinancials by, often sooner
$595From, per month

Trusted by 100+ of your favorite DTC & CPG brands

Who it's for

Built for the brands we know best

  • Seed to Series B startups in SaaS, consumer subscriptions and DTC
  • Founders who need a clean data room for a raise or a credit facility
  • Companies running Mercury, Brex, Ramp, Gusto, Deel or Rippling
  • Teams that outgrew a part-time bookkeeper and are not ready for a full-time controller
What's included

Everything the monthly close needs

Accrual close

Deferred revenue, accrued expenses, prepaid expenses and fixed assets booked monthly so the P&L reflects the period.

Revenue recognition

Subscriptions, annual prepayments, usage and pre-orders recognized under ASC 606, with a deferred revenue schedule that ties to Stripe or Chargebee.

Payroll and contractors

Gusto, Deel and Rippling runs booked by department; contractor spend tracked so 1099 preparation (an add-on) is a one-click export.

Spend management

Ramp, Brex and Mercury transactions categorized weekly with receipts matched.

Investor-ready reporting

Monthly P&L, balance sheet, cash flow, burn and runway, in the format your board and your next lead investor expect.

Diligence and board packs (add-on)

As an add-on when you raise: a data room that reconciles, board packs, and answers for the questions investors and lenders actually ask.

How it works

From first call to a clean monthly close

The same process for a $1M Shopify store and a $95M multi-channel brand; only the volume changes.

01

Free health check

We review your books, revenue model and stack and tell you what a clean close looks like for your stage.

02

Setup

Chart of accounts for your business model, connections to bank, cards, payroll and billing, revenue schedule built.

03

Clean start

Catch-up on prior months where needed.

04

Monthly close

Close by the 15th of the month, often sooner, with a review of burn, runway and any variances.

05

Board and fundraising support

Board packs and diligence answers, scoped as an add-on when you need them.

Runs on Your stack stays yours. Ottit works inside it.
QuickBooks OnlineQuickBooks Online
XeroXero
NetSuite
StripeStripe
Mercury
Brex
Ramp
Gusto
Deel
Rippling
QuickBooks OnlineQuickBooks Online
XeroXero
NetSuite
StripeStripe
Mercury
Brex
Ramp
Gusto
Deel
Rippling
What it costs

Flat monthly retainers. No hourly billing.

The number is quoted in writing after a free health check. Every plan is month to month.

Cash Basis $595/mo, from
  • Monthly cash-basis bookkeeping
  • Bank, credit card and payout reconciliation
  • Profit and loss and balance sheet by the 15th, often sooner
  • Dedicated accountant, Slack channel and a monthly review call
  • Year-end package for your CPA, tied to the filed return
Talk about Cash
Accrual · most brands $995/mo, from
  • Everything in Cash Basis
  • Accrual close with deferred revenue and accrued expenses
  • Inventory and COGS by channel
  • Sales tax reconciliation across channels
  • ERP and inventory-system support (NetSuite, Cin7, Katana, Finale and more)
Book a free health check
Controllership & Fractional CFO $5,995/mo, from
  • Everything in Accrual
  • Full-suite controllership
  • Multi-entity and multi-currency consolidation
  • Accounts payable and receivable management
  • Custom dashboards, KPIs and forecasting
Talk about Controllership

Prices are the floor for a single entity with one or two channels. Volume, channels, entities and inventory move the number, and the quote is written down before you commit. Compare every plan.

Our financials look great for the first time in ages. I reviewed everything, and I'm SO THANKFUL! It makes a huge difference.

Chad KrauseCo-Founder & CFO, TeraGanix · Ottit client
Chad Krause
"They've established a direct link between every platform where products are sold and our accounting system so that sales are reflected in real time."
Nathan GarrisonClient since 2022 · Sam's List
"We are a small e-commerce business and love working with Ottit! They've caught many things our previous accountant missed and keep us on track with our monthly bookkeeping."
Courtney MeeceGoogle

Start with a free health check.

Thirty minutes on your books and channels, and a written read on what is wrong and what it would take to fix.

Book a free health check Or call (949) 229-2905
Questions

Before you book

When should a startup switch to accrual bookkeeping?

As soon as you bill in advance, carry inventory, or plan to raise from institutional investors. Cash-basis books cannot show deferred revenue or true monthly margin, and diligence will require accrual anyway.

Do you handle revenue recognition for annual plans?

Yes. Annual prepayments are deferred and recognized monthly under ASC 606, with a schedule that reconciles to your billing system.

What does startup bookkeeping cost?

From $595 a month on cash basis and $995 on accrual; most venture-backed companies are on Accrual or Controllership & Fractional CFO depending on entities, currencies and reporting needs.

Can you work with our tax firm and our fractional CFO?

Yes. We keep the books; your tax firm files from our year-end package and your CFO gets a monthly close they can model from.

Do you offer controllership?

On the Controllership & Fractional CFO plan: full-suite controllership with policies, accounts payable and receivable management, dashboards and forecasting. 1099 preparation, diligence support and board packs are add-ons on any plan.

Are 1099s, diligence support and board packs included?

They are add-ons on every plan, scoped per year end or per raise, so you pay for them only in the years you need them.

E-Commerce
Startups
SaaS
Advertisers
Marketing Agencies
IT Firms
CPG
App Developers
Pre Revenue
Fund Raising
E-Commerce
Startups
SaaS
Advertisers
Marketing Agencies
IT Firms
CPG
App Developers
Pre Revenue
Fund Raising
E-Commerce
Startups
SaaS
Advertisers
Marketing Agencies
IT Firms
CPG
App Developers
Pre Revenue
Fund Raising
Ready to jump in?
Let's recon
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amazing
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Revenue Recognition
Analysis + Reporting
Reconciliation
Inventory Assets
COGS
Categorization
A/P + A/R
Data Entry
Historical Clean Ups
Revenue Recognition
Analysis + Reporting
Reconciliation
Inventory Assets
COGS
Categorization
A/P + A/R
Data Entry
Historical Clean Ups
Revenue Recognition
Analysis + Reporting
Reconciliation
Inventory Assets
COGS
Categorization
A/P + A/R
Data Entry
Historical Clean Ups